Cook the Mixture:

Combine sweetened condensed milk, butter, and strawberry jelly or freeze-dried strawberry powder in a heavy saucepan.

Heat over medium-low heat, stirring constantly, until the mixture thickens and pulls away from the sides of the pan. This should take about 4-5 minutes.

Cool and Shape:

Transfer the mixture to a bowl and let it cool completely.

Grease or dampen your hands and roll the mixture into small balls (about a teaspoon each).

Coat and Decorate:

Roll the balls in your choice of coating, such as freeze-dried strawberry powder, sprinkles, or pink sugar.

Place the finished candies in small paper liners for a festive touch.